Most useful:

User submitted mortgage application: 

  • gtm-app-result-application-submit-success

User signed up:

gtm-result-regular-signup-success

User submitted their "getting started" lead generation calculator answers:

  • gtm-calc-starting-form-submit 

User submitted their "specific home in mind" lead generation calculator answers:

  • gtm-calc-purchase-form-submit

User submitted their "want to refinance" lead generation calculator answers:

  • gtm-calc-refinance-form-submit

Others:

User selected the "getting started" lead generation funnel:

  • gtm-calc-page-starting-mortgage-calculator

User selected the "specific home in mind" lead generation funnel:

  • gtm-calc-page-purchase-mortgage-calculator

User selected the "want to refinance" lead generation funnel:

  • gtm-calc-page-refinance-mortgage-calculator

User added a borrower to their mortgage application: 

  • gtm-app-add-borrower-success 

User added an asset to their mortgage application: 

  • gtm-app-result-add-asset-success 

User added an income to their mortgage application: 

  • gtm-app-result-add-income-success 

User added a property to their mortgage application: 

  • gtm-app-result-add-property-success 

User submitted the "agents" page of their mortgage application: 

  • gtm-app-result-agents-submit-success

User submitted the "assets" page of their mortgage application: 

  • gtm-app-result-assets-submit-success 

User submitted the "borrowers" page of their mortgage application: 

  • gtm-app-result-borrowers-submit-success 

User submitted the "goal" page of their mortgage application: 

  • gtm-app-result-goal-submit-success 

User submitted the "incomes" page of their mortgage application: 

  • gtm-app-result-incomes-submit-success 

User submitted the "properties" page of their mortgage application: 

  • gtm-app-result-properties-submit-success 

Documents have been requested after the application was submitted: 

  • gtm-app-result-smart-docs-requested
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