Most useful:
User submitted mortgage application:
gtm-app-result-application-submit-success
User signed up:
gtm-result-regular-signup-success
User submitted their "getting started" lead generation calculator answers:
gtm-calc-starting-form-submit
User submitted their "specific home in mind" lead generation calculator answers:
gtm-calc-purchase-form-submit
User submitted their "want to refinance" lead generation calculator answers:
gtm-calc-refinance-form-submit
Others:
User selected the "getting started" lead generation funnel:
gtm-calc-page-starting-mortgage-calculator
User selected the "specific home in mind" lead generation funnel:
gtm-calc-page-purchase-mortgage-calculator
User selected the "want to refinance" lead generation funnel:
gtm-calc-page-refinance-mortgage-calculator
User added a borrower to their mortgage application:
gtm-app-add-borrower-success
User added an asset to their mortgage application:
gtm-app-result-add-asset-success
User added an income to their mortgage application:
gtm-app-result-add-income-success
User added a property to their mortgage application:
gtm-app-result-add-property-success
User submitted the "agents" page of their mortgage application:
gtm-app-result-agents-submit-success
User submitted the "assets" page of their mortgage application:
gtm-app-result-assets-submit-success
User submitted the "borrowers" page of their mortgage application:
gtm-app-result-borrowers-submit-success
User submitted the "goal" page of their mortgage application:
gtm-app-result-goal-submit-success
User submitted the "incomes" page of their mortgage application:
gtm-app-result-incomes-submit-success
User submitted the "properties" page of their mortgage application:
gtm-app-result-properties-submit-success
Documents have been requested after the application was submitted:
gtm-app-result-smart-docs-requested